Wrangler cowboy hat

Does Wrangler Make Cowboy Hats? Find Out Now!

Howdy, partners! Are you scratchin’ your heads wondering if the iconic brand Wrangler ever tipped their hat into the world of cowboy hats? Well, I’ve got some news for y’all – it seems there’s a bit of a conundrum!

There are indeed some vintage Wrangler hats floating around online, suggesting the brand might’ve once dabbled in the hat-making biz. However, a curious thing is that the official Wrangler website doesn’t tip its hat to ever crafting these Western headpieces. Intriguing, ain’t it?

Key Takeaways:

  • While vintage Wrangler hats are available online, the origin is a bit of a mystery.
  • The official Wrangler site doesn’t mention them crafting cowboy hats.
  • It’s always wise to tread carefully when buying online to ensure you’re getting the real deal.

Wrangler Mysteries: The Tale of the Cowboy Hat

For those with a penchant for Western style, spotting a Wrangler hat online might get your cowboy boots tapping with excitement. After all, the brand’s deep roots in the Western world make such a product seem plausible. These hats, if truly from Wrangler, would be echoes from the past, tying today’s fashion-forward cowfolk to the rugged legends of yesteryears.

If you’re considering wrangling one of these vintage Wrangler hats for your collection, it might be worth doing a bit more digging. Get the story, ensure its authenticity, and you might just own a piece of Western fashion history. Whether you’re a cattle rancher or just a lover of all things cowboy, the allure of a possibly rare Wrangler cowboy hat is undeniable. Just remember: always ride carefully on the wild trails of online shopping!

Tips for Identifying Authentic Vintage Wrangler Hats

If you’re keen on getting a vintage Wrangler hat, it’s vital to ensure its authenticity. Here are some pointers:

  1. Labels & Stitching: Genuine Wrangler products often have meticulous stitching and clear labels. Look out for any anomalies or misspellings.
  2. Material: Authentic hats, especially vintage ones, should be made of quality materials. A cheap feel or look can be a red flag.
  3. Seller Reputation: Buy from reputable dealers. Check reviews, ratings, and feedback from previous buyers.
  4. Ask for Provenance: A genuine seller should be able to trace back the origin or provide some history about the hat.
  5. Compare with Known Wrangler Products: Look for similarities in design, logos, or other branding elements with known Wrangler merchandise.

Caring for Your Vintage Cowboy Hat

Once you’ve wrangled yourself an authentic hat, you’d want to ensure it stands the test of time:

  1. Storage: Store in a cool, dry place. Use a hat stand or box to retain its shape.
  2. Cleaning: Dust regularly using a soft-bristled brush. For stains, consider professional cleaning, especially if the material is delicate.
  3. Handle with Care: Always handle by the brim, not the crown. This prevents misshaping.
  4. Protection: Protect it from prolonged exposure to direct sunlight which can fade its color.

Styling with Your Cowboy Hat

Embrace the Western flair! Pair your Wrangler hat with:

  1. Denim on Denim: A classic Wrangler jeans and denim shirt combo.
  2. Boots: Whether it’s ankle boots or classic cowboy boots, make sure they’re polished and ready to strut.
  3. Accessories: Consider adding a neckerchief or some turquoise jewelry for that added Western touch.
  4. Layers: Throw on a leather jacket or a fringed vest to complete the look.

The Hat Landscape at Wrangler

While the elusive cowboy hat might not be a staple, Wrangler’s hat collection brings a blend of tradition and trendiness:

  1. Baseball Caps:
    • Design: Wrangler’s caps often highlight their iconic logo or playful graphics that echo the spirit of the American West.
    • Versatility: Suitable for a day out in the city or a trek in the countryside. Pair it with a denim jacket and boots for that rustic look or with casual tees for a laid-back vibe.
    • Material & Care: Made typically from durable cotton or a cotton-polyester blend, they’re designed for longevity. For maintenance, a gentle hand wash keeps them fresh.
  2. Beanies:
    • Design: Wrangler’s beanies tend to be minimalist, sometimes with subtle branding, ensuring they pair well with almost any outfit.
    • Warmth & Comfort: Crafted with materials like wool or acrylic blends, they’re perfect for those chilly days. The snug fit ensures warmth while maintaining breathability.
    • Styling Tip: They pair exceptionally well with Wrangler’s rugged denim jackets or winter coats.
  3. Bucket Hats:
    • Design: Tapping into modern trends, Wrangler’s bucket hats might feature unique patterns, denim materials, or the classic logo.
    • Occasions: Best for sunny outings, beach trips, or festivals. Their wide brim offers ample shade.
    • Pairing: Combine with Wrangler’s shorts and a light tee for a summer-ready look.

Why Might Wrangler Avoid Cowboy Hats?

The absence of cowboy hats in Wrangler’s lineup might puzzle some. Let’s explore potential reasons:

  1. Specialization:
    • Craftsmanship Demands: Crafting a cowboy hat requires a distinct set of skills, different from apparel manufacturing. The intricate design, fit, and structure demand dedicated expertise.
    • Investment: Establishing a new line, especially as specialized as cowboy hats, requires considerable investment in machinery, training, and marketing.
  2. Market Competition:
    • Branding Battles: Stetson, Resistol, and other brands have long dominated the cowboy hat domain. For Wrangler, entering this space means competing with well-established giants.
    • Strategic Niches: Wrangler might see more potential in exploring areas where there’s less competition but still aligns with their brand, like casual hats or other accessories.
  3. Brand Image:
    • Broadening Horizons: While rooted in Western heritage, Wrangler has broadened its audience over time. They’ve made strides in urban fashion, and a cowboy hat might seem too specific to a niche audience.
    • Modernization: With evolving fashion tastes, Wrangler might aim to strike a balance between the classic Western image and modern fashion trends.

How to Pair Wrangler Denim with Cowboy Hats

Mixing Wrangler’s iconic denim with a cowboy hat creates an unmatched Western aesthetic:

  1. Classic Blue:
    • The Look: Don a pair of classic blue jeans, a white tee, leather boots, and a straw cowboy hat.
    • Accessorizing: Consider adding a leather belt with a bold buckle. A pair of aviator sunglasses can provide a modern touch.
  2. Black Denim:
    • The Edge: Black jeans, a matching dark shirt, and a black or gray felt cowboy hat for an edgier Western noir vibe.
    • Accessorizing: Silver jewelry, like rings or a chain, can elevate this look. Consider dark leather boots or even combat boots for a twist.
  3. Dress It Up:
    • Sophistication: A light denim shirt tucked into dark jeans, polished leather boots, a leather belt, and a premium leather or ornate cowboy hat create a dressed-up Western ensemble.
    • Accessorizing: A wristwatch with a leather strap and subtle gold or silver jewelry can add class. Don’t forget a matching leather wallet or a satchel for added flair.
Wrangler cowboy hat styles

The Legacy of Wrangler in Western Fashion

When one thinks of denim and the American West, Wrangler is a name that invariably comes to mind. Let’s ride through time to trace their footprints in the sands of Western fashion.

  • Roots and Rise: Founded in 1947, Wrangler was initially conceptualized to cater to working cowboys. Their jeans were renowned for durability, courtesy of the 13MWZ design which became the yardstick for Western wear. The brand soon established a reputation not just as workwear, but as an embodiment of the American spirit.
  • Iconic Products: While jeans are their bread and butter, Wrangler’s repertoire includes durable denim jackets, stylish Western shirts, and comfortable boots. Their apparel, marked by signature stitching and patch logos, has adorned not just cowboys but also rock stars and movie legends.
  • Impact on Pop Culture: Wrangler’s mark on cinema, from classic Westerns to contemporary movies, has been undeniable. It has been worn by icons from James Dean to modern country musicians, amplifying its status as a cultural symbol.

Wrangler’s Collaborations and Special Editions

Over the years, Wrangler has often dazzled fans with unique collaborations and editions.

  • Star Collaborations: Wrangler has occasionally teamed up with big names. Country music stars, with their Wrangler-clad appearances in concerts, have given the brand a charm that transcends time. These collaborations often culminate in limited product lines that fuse star aesthetics with Wrangler’s heritage.
  • Limited Edition Releases: Commemorating milestones, Wrangler has launched special editions, whether celebrating anniversaries or cultural events. These editions, often featuring unique colors, stitching, or patches, become collectibles for brand enthusiasts.
  • How to Spot Them: Authentic collaborations typically come with distinct tags, unique product numbers, and often, a certificate of authenticity. Before investing, always cross-check with official Wrangler channels to ensure genuineness.

Consumer Feedback and Demand: The Role in Product Offerings

Brands evolve, and Wrangler is no exception. A significant driving force behind this evolution is consumer feedback.

  • Voicing Desire: With the advent of social media, consumers now have direct channels to voice desires. Wrangler, with its robust online presence, is continually engaging with its audience, gleaning insights that might shape future offerings.
  • Market Surveys and Feedback Loops: Wrangler, like many big brands, invests in understanding market dynamics. Through surveys, feedback forms, and even pop-up events, they gather data which informs their product strategy.
  • Potential for Cowboy Hats in the Future: Given the continuous demand and the brand’s legacy, who’s to say Wrangler won’t venture into cowboy hats someday? For now, consumers can keep expressing their desires and watch the space!

The DIY Approach: Customizing Your Wrangler Products

For those yearning for a touch of Wrangler on their cowboy hats or any accessory, a little creativity can bridge the gap.

  • Patchwork and Logos: Authentic Wrangler patches or logos are available at select stores or online marketplaces. These can be sewn onto hats, bags, or jackets, infusing them with Wrangler’s essence.
  • Collaboration with Local Artisans: Some local hat makers or craftsmen might be open to collaborative projects. Imagine a traditional cowboy hat crafted with Wrangler’s authentic denim or a vintage Wrangler jacket lining! It’s a fusion of heritage and individual creativity.
  • Maintenance and Care: DIY projects are treasures. Use gentle cleaning methods, avoiding harsh chemicals, to ensure their longevity. For denim-infused items, avoid excessive sunlight to prevent fading.

Where to Buy Wrangler Cowboy Hats

If you’re in the market for a “Wrangler” cowboy hat, it’s important to note that there is a chance that Wrangler did not officially produce your cowboy hat.

However, there are places where you might come across hats bearing the Wrangler name or logo. Here’s how to approach such finds:

1. Vintage or Second-Hand Stores:

  • Overview: It’s possible that vintage stores or thrift shops may carry older merchandise or promotional items from the brand, including hats.
  • Caution: Just because an item is in a vintage store doesn’t guarantee its authenticity. Some items might be older promotional products, while others could be fakes.
  • Tip: Ask the store owner about the hat’s provenance. Often, they might have backstory details, especially if it’s a unique or rare item.

2. Online Marketplaces:

  • Overview: Platforms like eBay, Etsy, and even Amazon might have listings for Wrangler cowboy hats.
  • Caution: Online marketplaces can be a hotbed for counterfeit items. Ensure you’re purchasing from a reputable seller. Check reviews, ratings, and seller feedback.
  • Tip: If a deal seems too good to be true, it often is. Always be wary of prices that are significantly lower than expected.

3. Custom Hat Makers:

  • Overview: Some custom hat makers might offer to integrate Wrangler materials or patches into a cowboy hat design.
  • Caution: While this offers a unique way to fuse Wrangler with cowboy hats, remember it’s a DIY approach and not an official Wrangler product.
  • Tip: Choose a reputed hat maker and ensure they use genuine Wrangler materials if that’s part of the design.

4. Wrangler’s Official Channels:

  • Overview: Occasionally check Wrangler’s official website or contact their customer service.
  • Reason: While they might not have produced cowboy hats in the past, brands evolve and expand their product lines. They might decide to venture into hats in the future.
  • Tip: Signing up for Wrangler’s newsletter or following them on social media can keep you updated on new product launches.

Verifying Authenticity: If you’re keen on ensuring the authenticity of a Wrangler cowboy hat:

  • Ask for Documentation: Genuine products, especially limited editions or collaborations, might come with certificates of authenticity.
  • Check Quality: Wrangler is known for its quality. Check the craftsmanship, stitching, and materials. Counterfeit products often have noticeable flaws.
  • Consult the Wrangler Community: Join Wrangler fan forums or groups online and share photos or descriptions. Long-time fans can often spot fakes or provide insights on rare items.

In conclusion, while the allure of a Wrangler cowboy hat is undeniable, it’s essential to approach such purchases with an informed perspective. Ensuring authenticity not only guarantees quality but also ensures that you’re investing in a piece that genuinely represents the brand’s legacy.

The Cost of Wrangler Cowboy Hats

The Cost of Wrangler Cowboy Hats

Navigating the price landscape of Wrangler cowboy hats can be a challenging endeavor, especially when the authenticity of such items is in question. However, if you come across any, their pricing might be influenced by various factors:

1. Rarity and Vintage Value:

  • Overview: Since Wrangler didn’t have an official line of cowboy hats, any genuine Wrangler-branded hats found in the market could be rare promotional items or unique vintage pieces.
  • Cost Implication: Items that are rare or have vintage value tend to fetch higher prices, sometimes significantly so.
  • Tip: If a hat is being priced for its vintage value, ask for any documentation or proof of its era or authenticity.

2. Online Marketplaces:

  • Overview: Platforms like eBay or Etsy might have listings for Wrangler cowboy hats, either genuine or DIY versions.
  • Cost Implication: Prices can vary wildly based on the seller’s perceived value of the item, its condition, and demand. Prices could range from relatively cheap to expensive.
  • Tip: Always check the detailed description, condition of the hat, and compare prices across sellers.

3. Custom-made Wrangler Hats:

  • Overview: As mentioned before, some hat makers might offer custom designs using Wrangler materials or patches.
  • Cost Implication: Custom works usually command a higher price due to the craftsmanship involved and the personalization aspect. Depending on the hat maker’s reputation and materials used, prices can be premium.
  • Tip: Before committing, get a clear quote from the craftsman. Understand the breakdown of costs, from materials to labor.

4. Authenticity Premium:

  • Overview: Genuine Wrangler items, or any branded item for that matter, usually have a premium attached to them because of their authenticity.
  • Cost Implication: If a seller can convincingly prove that a cowboy hat is a genuine Wrangler item (even if it was a limited promotional run), they might charge more for it.
  • Tip: Before paying an authenticity premium, seek verification. This could be in the form of documentation, expert opinions, or consultations with seasoned collectors.

Factors Reducing Costs:

  • Condition: Wear and tear, discoloration, or any damage can significantly reduce the price of the hat.
  • Lack of Proof: If a seller cannot provide any credible proof of authenticity or vintage value, it might be a bargaining point for a lower price.
  • Market Demand: Even if genuine, if there’s a limited demand for such hats, prices might be more reasonable.

In summary, the cost of Wrangler cowboy hats can vary considerably based on their authenticity, condition, rarity, and where they are purchased. Always approach such purchases with a discerning eye, armed with research and a clear understanding of what you’re willing to pay for such a unique item.


Navigating the world of Wrangler cowboy hats, a product not officially recognized in the brand’s mainstream lineup, requires both curiosity and caution.

While the allure of such a distinctive item is undeniable, potential buyers must strike a balance between their enthusiasm and due diligence.

Factors like authenticity, vintage value, and the craftsmanship involved in custom-made versions can all influence the cost. However, the true value of any item, especially one so steeped in mystique, often transcends its price tag.

It lies in its sentimental value, its place in a collection, or the stories it carries. For any enthusiast or collector, the journey of discovery, verification, and finally acquisition can be as rewarding as owning the hat itself. As always, whether it’s the wild west of fashion or the untamed plains of online shopping, it’s essential to ride with awareness, ensuring that the treasures you find genuinely resonate with the legacy and spirit they’re meant to represent.


1. Does Wrangler officially produce cowboy hats? Answer: As of my last update in September 2021, Wrangler did not have an official line of cowboy hats in their product lineup. However, this might change as brands often evolve and expand their offerings.

2. I found a Wrangler cowboy hat online; how can I verify its authenticity? Answer: Genuine products may come with certificates of authenticity, distinct tags, or unique product numbers. Comparing the item with official Wrangler product images or consulting with the Wrangler community can also help. Always ensure you’re purchasing from a reputable seller.

3. Are there any other hats made by Wrangler? Answer: While Wrangler primarily focuses on jeans and other clothing, they might have caps or other headwear in their collection. It’s best to check their official website or contact their customer service for the most up-to-date information.

4. Can I get a custom-made Wrangler cowboy hat? Answer: While Wrangler might not produce cowboy hats, some custom hat makers might offer designs using Wrangler materials or patches. However, this would be a DIY approach and not an official Wrangler product.

5. Why would Wrangler cowboy hats be available if they don’t produce them? Answer: It’s possible that some hats found online are vintage promotional items, custom-made versions, or even counterfeits. Always approach such purchases with caution and conduct thorough research.

6. How much should I expect to pay for a Wrangler cowboy hat? Answer: The price can vary based on authenticity, condition, rarity, and the seller. Genuine, rare, or vintage items can fetch higher prices. Always compare prices and be cautious of deals that seem too good to be true.

7. Are there any other brands similar to Wrangler that produce cowboy hats? Answer: Yes, there are many brands dedicated to Western wear that produce cowboy hats. Brands like Stetson, Resistol, and Bailey are renowned for their quality cowboy hats.

8. Can I suggest to Wrangler to start producing cowboy hats? Answer: Absolutely! Brands often value feedback and suggestions from their consumers. You can contact Wrangler’s customer service or engage with them on social media to express your interest.